Know-How Exchange : E-Marketing

Here is a great example of a viral marketing video, featuring the bionic burger:

https://www.youtube.com/watch?v=mYyDXH1amic

The video capitalizes on the traffic and forwards on to a page that opts-in for a dieting product.

Humor is always a vital part of viral video. One of my all time favorites is the Fosters Lager 'Foreplay' video.

See it here: https://www.4webmarketing.biz/viralmarketing/fostersforeplay.wmv

Of course, the folks at 42below Vodka have been masters of the viral video. The following links may offend folks so view at your own discretion, and, do be kid safe and don't let the kiddies view these ads unless you want to have a long discussion explaining things you may not feel exactly confortable explaining. Savvy?

https://www.youtube.com/watch?v=hMxzKQFl7pw

This 42below Ad was shot for the grand total of 150 bucks: https://youtube.com/watch?v=Jan3RnYGvLs


Tom Paige makes some extremely good points about viral video in his Marketing Profs article here: https://www.marketingprofs.com/5/page1.asp

Viral of all sorts, is appreciated.

Here is a very well done video on "RSS in Plain English." I think there approach is very easy to follow and entertaining:

https://www.youtube.com/watch?v=0klgLsSxGsU

Hi Roy:

Realtors/Real Estate is one area, due to the visual nature and logistics, that is especially well-suited for video marketing.

Here is one nice example that a client of mine uses.

Most recently we used this as a link in an email marketing campaign.

https://www.digitalacb.com/encantosc.wmv

I hope that helps.

Here is a blog article I wrote about viral videos with 3 examples of B2B Marketing Viral Videos

I agree that video is a great way to do marketing on the web.

Here's one I particularly like:

The Story of Stuff

It's a cause marketing video, and it's longer than most marketing videos. But the presenter is excellent and the production technique is really a winner, IMHO.

Comments/reactions?

I will put in the list of videos i know worked great on net:
1. Macintosh ads (https://www.apple.com/getamac/ads/)
2. Amnesty Intt ran a Signature viral (https://www.youtube.com/watch?v=OjC_k1B0Xdg)
3. Shera ceiling board's viral video, though it wasn't shown on net but it was a great hit as a viral (https://www.youtube.com/watch?v=pryE8JdngBQ)
4. HappyDent Chewing gum, again a hugely popular viral (https://www.youtube.com/watch?v=IMtu5Zli0pQ)
5. Dove Evolution
6. Then Burger King came up with https://whopperfreakout.com/

Most of these you can find covered on my blog:
https://markconfetti.blogspot.com

Hope it helps!

Hi Roy,

I think that the best marketing videos are the ones that offer an advice/information but at the same time sell something. People surf the net looking for responses and not for advertising, so I think that an “exchange” of informational marketing videos will be the best unless you are looking for advertising videos instead of marketing videos.

Here are a couple of examples of good Marketing videos, Dr. Mercola is a e-marketing guru he had build his empire offering advices and selling at the same time. This is video that explains how dangerous could be your cookware and at the end he “offers” a good solution that of course he sells.

https://www.youtube.com/watch?v=R6VsIPPLa8I

Here is another one from the same site, Lucy Lock shows how to prepare a healthy milkshake with her own product.

https://www.youtube.com/watch?v=rNVEcOkfNo0&eurl=https://products.mercola.c...

I hope it helps!