Question

Topic: Advertising/PR

Marketing/slogan Ideas For A Plumbing Company

Posted by Anonymous on 3/5/2008 at 12:34 PM ET 25 Points
I need marketing and slogan/catch phrase ideas for a small plumbing service company. We tailor to residential customers but will consider commercial jobs. We have been in business for 5 years and I, as CEO, am master plumbing certified. Our plumbing market is heavily saturated and due to cost, we are not currently advertising in any local phone books. Thus, we need cost-effective, original advertising and marketing ideas.
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RESPONSES

  • Posted by L. Duggan on 3/5/2008 at 12:41 PM Accepted
    You really should consider starting a word of mouth marketing campaign, especially if you offer great service and don't have a huge marketing budget. Check out this blog for some ideas:
    www.wordofmouthguru.wordpress.com
  • Posted by mdlugozima on 3/5/2008 at 4:24 PM Accepted
    We drain your sink, not your wallet.
    A flush beats a full house (not my idea but I love it!)
    We could fix White House leaks.

    Sponsor a dance troupe that performs clogging. Call them "The Uncloggers".
  • Posted on 3/6/2008 at 11:16 AM Author
    We do have an advertising budget, with plans in the making for radio spots and new ads in the local phone books. I'm just looking for additional cost-effective ways for advertisement and original tag line ideas. Cutesy tag lines are funny and some are effective in making a customer remember your name, but I'm really looking for originality and separation from other plumbing companies because of the saturation of the local market.
  • Posted by babbsela on 3/6/2008 at 7:42 PM Accepted
    What is the name of your company? Is there any way you can make a play on words with your name? There is a local plumbing company, "Chaput", whose tag line is "When it goes caput, call Chaput." Can you do something similar?

    For cost-effective advertising, join a referral organization like BNI (https://bni.com). For a low annual fee and weekly breakfast cost, you have a whole sales team representing you every time they meet with a client or prospect of their own.
  • Posted on 3/7/2008 at 10:11 AM Author
    The name of the company is L&L Plumbing Service. We are thinking of starting some radio spots. Does anyone have first-hand knowledge of radio effectiveness?
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