Question

Topic: Advertising/PR

Radio Interviews Promoting A Magic Trick Book

Posted by Anonymous on 3/19/2008 at 12:43 PM ET 250 Points
I have a website on card tricks, and soon I will have a book published on the same subject.

I wanted to take advantage of free publicity in newspapers/magazines, and radio.

However, card tricks are visual, and those mediums are not. (I don't want to do TV because of all the travel to studios).

Any ideas on how to present magic tricks so that promoting them would work on radio, etc?

Thanks.
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  • Posted by AdsValueBob on 3/19/2008 at 12:51 PM Member
    Please provide your contact info so I may contact you offline.

    [Email address and phone number deleted by staff]

    Thank you,

    Bob
  • Posted by Lazenby on 3/20/2008 at 3:47 AM Accepted
    Seems like you need to accomplish two things:
    1 - Catch their attention
    When you say free exposure I am assuming you mean via interviews. I would position it as fun and entertaining. Everybody wants to have something that is fun to do and also something others will be interested in. When I see something like this I think of the ga'zillion movies where someone is impressing the crown at a party by playing the piano. This is really the same concept it just doesn't require freakish talent or years of training...might be yet another positioning.

    2- Drive them to your site where you can sell them more and/or convert to customer
    Once you get the interest up for hobby and/or entertainment you want to convert them to buy your book or traffic your site (not sure how you are monetiziing the eyeballs but you should be a good bump on traffic while you are doing this and you want to get your cut from that too.

    Sorry to babble, a bit more info would be helpful to really get specfic. Hope this helps. Have a great one.
  • Posted by Jay Hamilton-Roth on 3/20/2008 at 8:23 AM Member
    If you're promoting your book, you should be able to use print media (newspapers/magazines). For radio, you'd have to either do a mentalism trick (Think of a card, any card. Got it? Put in back in the deck and shuffle it....) or describe the benefits of doing magic (I used to do magic tricks for friends/family, and inspired many other kids to do magic as well. I've heard years later what a difference magic made in their lives, how it made them more outgoing, etc.).

    Having a book on magic isn't newsworthy. Doing magic tricks for a benefit, starting a magic-a-thon (raising $ for a non-profit), teaching executives how to use magic to improve their meetings, or people networking to do business card magic tricks is.

    People know magic is a trick. What's memorable is the artistry and feeling that is conveyed doing the trick. Teach people how to use magic to achieve personal growth, not just do tricks.
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