Question

Topic: Advertising/PR

Certain Concerns Related To Advertising Brochures

Posted by Anonymous on 3/22/2008 at 2:40 AM ET 125 Points
I have an interest in starting an advertising brochure in a small city in Romania. The purpose of this advertising channel is to exclusively isolate the strongest companies of financial power and not only (hotels, clubs, industrial platforms) and propose based on an oppinion sounding of over 5000 people, to these companies (the first five, thus the brochure will be exclusive) a guide for the people. With the market already saturated, i would like to know from the professional experience of you guys if i could start meeting the directors, without having the necessary legal appliance. Also, the brochure will be free for the people, but having a 100.000 printed examples, i'm guessing that the cost of printing might be supported from the comissions of the banks and the other companies. I need a personal overview of you guys about this fact. Thanks a million! :D
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/22/2008 at 8:48 AM Accepted
    If the market is already saturated, then your business model is off to a shaky start. You need a strategy to separate your advertising brochure from everyone else's. Can you target a different audience (a specific demographic: new residents, expats, college kids, etc.)?

    The key to getting advertisers is showing them: 1) the proposed quality of your brochure (you'll need mock-ups) and 2) the plan for targeting the demographic (how many people, who they are, etc.).
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