Question

Topic: Customer Behavior

Online Search Process - 5w And 1h

Posted by Anonymous on 3/25/2008 at 2:49 PM ET 100 Points
When it comes to buying process be online or offline the basic buying process takes place like Need Recognition, Research about the need, look out for various options, decide what to freeze and fulfill the need.

I'd like to know the online search process in terms of 5w and 1 h (what, where, why, who, when , and how). Can anyone help me out in search usage with respect to 5w and 1h ? Take an example

I want the travel package to swiss.... how 5w and 1h would encounter while i do online search?

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RESPONSES

  • Posted on 3/28/2008 at 5:35 PM Accepted
    I think it would help if you elaborated a bit on what you are looking for.

    If you are doing a search for a travel package, you are obviously past the need recognition stage.
    Therefore, the “what” question in online search is already satisfied by the “travel package” statement.

    Luke Zukowski
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