Know-How Exchange : Advertising/PR

I've recently been hired as the marketing director for a small start up staffing organization. We currently have 0 people employed and are looking for advice or ideas to make business contacts and potentially send out our first temp to be employed. We are the only staffing company in our regional area to certify our employee’s in the Georgia work ready program before sending them out to a prospective employer.

Here is a little information about the program.

The Georgia Work Ready Assessment Program is a complete solution for making quick comparisons between a person's skill levels and the job requirements, providing a portable skills credential, the Georgia Work Ready Certificate, which is easily and universally understood and valued by employers and certificate recipients
Companies that use the Georgia Work Ready Certificate program to assess their incoming and current workforce can achieve substantial benefits, including:
• Improved employee selection and advancement procedures
• Reduced overtime
• Reduced turnover
• Increased productivity
• Fewer legal challenges to hiring processes
• Higher employee morale

We test the employee in our facility and certify them before they are sent out to the workforce. What would anyone suggest we do to get our foot into the door with prospective employers that have the “I am not looking to change staffing company “mentality?
Thank you for taking your time to help us in this matter