Know-How Exchange : Advertising/PR

These are the basics, but it isn't clear from yuor post if you have done these or not.

Make sure you have done search engine optimization (and making sure that the location key word is part of that).

Put the web site information on all advertising and literature.

Hi Bill,

Hope all is well.I worked for an online marketing firm and being worked in this marketing field for more than 3 yrs, I feel there are so many ways to advertise your link and reach your customeres reach your customers,the best way is to first reach your customers through email marketing. The reason I would prefer email marketing is because firstly it the execution cost would be low, then its is best to reach your target audience and its legal and most importantly it would bring more ROI. There are so many companies who would provide you with the list of customers who had shown interest in these services. But you have to be very careful in this as there are so many companies who just provide junk or old lists without verification and you might end up with spamming these contacts.

I would suggest you that to first go for a email campaign.We would be able to roll out email campaign to your target criteria and would provide with some links in the pitch which would direct the person to your website which is the best way to bring traffic to you website.

If you could help me with your contact details then I would be more happy to assist you in this regards. I can take you to our email marketing tracking platform which would help you to undersatnd in a better way.

Here is a white paper that you might find interesting.

This is written by a fellow is helping my company in spreading our word on the internet. It will also help with Condo traffic.


https://www.octanecorp.com/portals/5/whitepaper/socialmarketingconsumer.pdf

You can have print materials in some magazines/ newspapers (stuff that your target market would actually read) with copy that's very eye-catching like

Don't have a car yet?
You can drive to the ____ car dealership through www.yoursite.com to get your car keys

It has to be catchy and you have to hit the emotion of your target market.
Different versions could work

Like
How far is the drive to your new car?
Just a click at home with www,yoursite.com

Hope this helps...Even a simple classified with a catchy format would definitely grab people's attention.