Question

Topic: Advertising/PR

10yr Anniv. Slogan For Water Massage Business

Posted by Anonymous on 3/31/2008 at 10:09 PM ET 250 Points
I'm looking for a catchy, fun slogan to use on our direct mail postcard and also on poster(s) inside the store.

I want to get the point across of what we do AND that we've been doing it for 10 years.

Our customers either have a physical ailment or stress usually due to work, but sometimes due to family. Our primary customer is mass america, working america. Because we can vary the pressure of the massage we have a wide customer base of young, old, male and female.

some thoughts...
Adjusting Attitudes since 1998.
Relaxing Acadiana since 1998.

If you're not familiar with water massage...
you keep your clothes on. you don't get wet.
36 jets of water (up to 13 lbs/sq in) shoot along your back and two sides. customers compare it to a car wash... and you're the car!

One slogan we thought of...
"We'll beat the ugly out of you." Referring to the ugly, stressed out, short fused side we all get to when we don't take care of ourselves. I think with the right graphic/picture it would play out well but don't know if it would be taken the wrong way.

Feedback, other ideas???

Thanks,
Diane
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RESPONSES

  • Posted on 4/1/2008 at 8:42 AM Member
    "A decade of decadence"
  • Posted on 4/1/2008 at 9:54 AM Member
    10 years of improving mind, body and spirit.

    My best contribution may be this link, www.DirectMarketingPrinters.com check the post card printing offered there, it's the best pricing I've found.
  • Posted on 4/1/2008 at 4:46 PM Author
    thanks for the feedback on "ugly". i agree. i like "a decade of decadence" but would rather focus on the necessity side of massage rather than the self indulgent side. for some reason decadence sounds excessive to me.

    i will definitely check out the link for postcard printing.

    hhmmm... what about something like "10 Years of working the kinks out"?

    please keep the ideas coming!

    thanks,
    diane
  • Posted on 4/4/2008 at 8:29 AM Member
    As others have mentioned, I think the focus should be on the service provided. After all you shouldn't have to tell people you've been around 10 years! I think it's also important to have a slogan that can be around a long time without getting dated.

    We've been waiting for you.
    Come on in, the water's fine.
    It just feels good.
    Water, Jets, Muscles, massage...priceless.
    Deposit stress and receive change.
    It's not just for them anymore.
    You've been looking for years, isn't it time you came in..

  • Posted on 4/5/2008 at 2:48 PM Author
    thanks. Mbarrett yes, I agree that the focus needs to be on the needs of our prospects. Great feedback. I would love to talk offline. How do I contact you?

    Cobble, great suggestions on sloggans. I have read many marketing articles that say stating 10, 20 etc. years of business in your advertising says volumes about the quality of the business.

    We are having t-shirts made with the following slogans (some come from customer comments)...
    Pure pleasure
    got water?
    saving marriages since 1998
    instant attitude adjustment
    full body, full blast
    convenient,affordable& enjoyable!

    I'd like the overall slogan to encompass all of these.
    Any thoughts?
  • Posted on 4/5/2008 at 3:13 PM Accepted
    water the purifier since.....
  • Posted on 4/8/2008 at 4:55 PM Author
    thanks for all of the responses. this was really helpful!

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