Question

Topic: Advertising/PR

A New World In The Mortgage Industry

Posted by joshuacrumbaugh on 4/2/2008 at 10:59 AM ET 125 Points
Hello,

I run the marketing department for a fast growing wholesale mortgage lender who specializes in government and agency products. There have been many changes in my industry which have begun to make it very difficult to drive worthwhile traffic due to industry wide program changes ripping massive amounts of my customer base out from under me. Through all of this we continue to grow and expand at an extraordinary rate, but our retail operations have began to show a slight decline in volume. I used to have to bring in approximately 10 people to close 1 loan and now I have to bring in approximately 45 people to close 1 loan. How do you recommend I advertise in order to bring in better qualified applicants or to increase my inbound calls by nearly 400%?
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RESPONSES

  • Posted by joshuacrumbaugh on 4/2/2008 at 12:06 PM Author
    I would absolutely love to do a customer get customer program, but legally I my hands are tied. Highly regulated industries like this one restrict 90% of what you would normally be able to do.
  • Posted by joshuacrumbaugh on 4/9/2008 at 9:31 AM Author
    Eugene,

    I would certainly appreciate any advise you may have. Now even though I'm experiencing this frustration we've tripled in size over the past 9 months. My email address is joshuacrumbaugh@yahoo.com.

    Thank you,
    Joshua D. Crumbaugh
  • Posted on 4/12/2008 at 4:22 PM Member
    Hi josh...
    you had contacted me regarding knowing perons in the fashion industry....
    I'd love the help. Hope this gets to you.
    bchjanead@hotmail.com
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