Question

Topic: Advertising/PR

Sending A Press Release

Posted by Anonymous on 4/2/2008 at 1:10 PM ET 25 Points
Want is the general timing that a press release should be sent out before a grand opening event?

any other tips you might have about publicizing a grand opening event for a gym?

thanks
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  • Posted by Jessica_Castro on 4/2/2008 at 2:00 PM Accepted
    I am new to the press release area but from what I have been told you may want to release it about a week before the actual event...

    As far as publicizing your gym goes. I would go to the major health food stores in the area, any Smothie Factories, Smoothie Kings, Vitamin shoppe, or GNC's.

    People who are serious about working out typically frequent these area's not to mention people who are just interested in being healthy in general.

    Healthy is the new fad...Good luck on your gym. Hope I was semi helpful.
  • Posted on 4/2/2008 at 2:32 PM Author
    thanks for the insights, they do help.

    i was thinking that press release should be sent out 1 week before hand, also.
  • Posted by bruce on 4/2/2008 at 3:35 PM Accepted
    It's one thing "to send out" a press release, another to have it printed and, even more important, have it read. So much depends on the type of media in your market that actually print or announce press releases, especially for this type of business which have a history of coming and going.

    For a Grand Opening of any business or facility, my experience is that the (underpaid and unappreciated) press reporter, regardless of type of media, is more likely to cover and print your story when you invite them to attend the event itself, rather than expect them to help you promote it. And if you're serving (healthy) food, and the odd glass of (healthy) wine, I can almost guarantee they'll show up for the affair.

    And without wanting to sound too jaded, if you buy an ad with the designated media, they will be much more inclined to "announce" your grand opening and cover its opening celebration as well.
  • Posted by Jessica_Castro on 4/3/2008 at 3:54 PM Member
    Another great thing you could do for your gym to get it started is try to give free trial memberships (if its possible) or maybe discounted memberships. This allows people to be able to try out your gym and see if they like it.

    Typically if I am going to join a club or anything for that matter, I want to be able to see what its like before I shell out any money....

  • Posted by flanger on 4/12/2008 at 3:04 PM Accepted
    I always send press release using massmailsoftware.com products. It really works best for me. Are you interested in promotion? If so get all you need at https://www.massmailsoftware.com/blog/why-social-bookmarking-works-best-top... - learn Why Social Bookmarking Works Best and get Top 99 list of sites for free! Very High Page Rank catalogs! All subscribers get weekly bonuses as e-books about marketing and internet-business + catalogs, lists and tops! Really precious source... I advice it to everyone, I use it for a year and every week get really useful e-books and bonuses. Not like hundreds of books you can download everywhere, but really rare and hot books full of tactics and secrets. https://www.massmailsoftware.com/blog
  • Posted on 4/22/2008 at 12:46 PM Accepted
    Duct Tape Marketing has a very helpful press release wizard.


    https://www.ducttapemarketing.com/Instant-Press-Release.htm
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