Question

Topic: Website Critique

Membership Site Business Model

Posted by Anonymous on 125 Points
I am in the process of re-designing a membership site for graphic designers called:

https://www.thedesignersinnercircle.com

Previously, there were two blocks of "featured resources" and "recent articles" on the home page. They would usually feature 4-5 new things in them and they would be changed on a regular basis.

However, when a non-member clicked on them it would say "become a member . .. " so there would be some inherent disappointment when clicking.

I am now wondering if I should offer all *free* content on the home page and then if they want more they can easily find out how to become a member.

OR also put a block of some "teaser" copy so they can see some of the types of content they can get IF they become a member.

Just not sure of the balance of free or teaser or some of both for non-member or "public" viewers to get them excited about the content.

Thanks for taking the time to read and respond.

I appreciate all your suggestions.

Doug


To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    You're currently asking people to join your site (and give you their credit card info) sight unseen. Unless they were referred by a member to told them they "gotta" join, you're unlikely to get a lot of sign-ups.

    Yes, you need to give out samples of what they'll see. Testimonials of members that joined and the wealth of knowledge, friends, and business they got as a result.

    If you have recorded some of your teleseminars/webinars, allow some of these recordings for public (free) viewing. Perhaps compile some threads into a small eBook, showing both the back-and-forth help, and the knowledge itself.

    You might also offer a contest to the public (design a new home page for your site, a new logo, etc.) and all winners (or event entrants) will get a free subscription to your site. The point is you need more people talking about your business.
  • Posted on Author
    Thanks Jay for your reply.

    I have tried to implement a "free resources" section and a "premium content" section on the home page.

    Would be curious to hear any other comments you might have.

    Doug
  • Posted by NatashaChernavska on Accepted
    My only input will be this:

    I am sorry, but your website about design has no design in it whatsoever. I, as designer, would not join the professional website for designers which is not nicely designed.

    Therefore testimonials on your website don't seem true to me.

    I am sorry to say this, but you really have to work on a visual side of your project before you actually start gathering professionals there.

    So far it looks like a one person work with a huge goal to earn a lot of money on membership which to me isn't worth paying anything at this time.




    You've gotta be kidding me.

    Sorry for coming up a little strong.
    I am a designer, and this is the truth.

    Good luck!

    Natasha
  • Posted on Author
    Natasha,

    Can you be more specific as to what you do not like about the site.

    I have received nothing but good reviews for the "new" layout . People say it is less cluttered and simpler than the "first" version.

    Also, the site is designed to be a resource center where information can be easily accessed.

    ie; color scheme, layout, font choice, etc.

    Doug
  • Posted on Accepted
    Doug, I have to agree with Natasha.

    The site is really cluttered and it makes me a bit dizzy.

    The text in the menu bar, headlines and body copy for each section on the home page is squashed together.

    The knockout type (Learn More and Articles) is hard to read because there's not enough red around it and it blends into the rest of the white background on the page.

    Some of the design elements (bullets in front of recent forum posts) and what is presumably a copyright symbol on the bottom of the page are showing up as question marks in my browser (Firefox on a Mac).

  • Posted by NatashaChernavska on Member
    Pour vous servir

    There is not a unified design neither in typography (at least 4 different fonts are used in different elements) nor in color scheme.

    Pretty nice header, which was obviously created by someone who has not been maintaining or updating the website lately. The header shows a professional approach and gives a hint about what initial look of the website was supposed to be. Looks like the template for the project was created by a designer, but when coding got into action, here design has ended and never was restored.

    As I have said, header is pretty well drawn, but it’s not coded properly. Modern web design says that actual text should be used wherever it’s possible. If some non-usual fonts are used in headers and decoration of the web project, replacements with graphics are allowed, but it’s well known that all text containing graphics should be presented as gif files. Another rule concerning it is that the image itself should be as small as possible being cut along the edges of the text field. Basically, your header should have being cut this way: https://www.artographica.com/clients/thedesignersinnercircle/portallogo.gif after which the green gradient background should have being used. Instead of 6 kb nice clean gif you have a 34 kb jpeg with some dirt around the letters. There is also a weird white vertical line on the right side of the green header. I assume it’s a coding problem, perhaps a pixel width cell in the main table.

    Your nice background was not meant to be used for pages with so much information, therefore you may see how it’s repeating vertically basically destroying the initial idea of a nice gradient, showing a rough edge between the white end and black beginning of the next background cycle.

    Header is using a sans font, but some other headers such as ‘Graphic Design newsletter’ header use serif font. Two more fonts have priorities and are used for content: Helvetica and Verdana. They are of the same family, but they don’t look the same. It’s hardly understandable why you need to use them both at the same time on the same page.

    Initially the color scheme was supposed to be fine: gray gradient as a background, bright green gradient for header background, nice dark green gradient for menu and good choice of black, gray, and green for content text, headers, and links. Looks like font size was also assumed to be ok. However after the page was initially designed here comes another someone who uses a non-native shade of green for non-header content, absolutely alien red, needless to say that it’s very poorly used as a font background. Font size for ‘Talk Design’ introduction block is enormously huge as if someone was very much afraid that visitors will not read the website content if it wasn’t being said what it was about so loudly that even a deaf man would hear. Shade of gray-blue for the right column sections doesn’t look native to the original green-gray scheme either. Blue stripe for ‘PREMIUM CONTENT’ block makes me think that it’s irrelevant as well. Read headers do not belong to the color idea of this design, at least they don’t look like they belong.

    Following browsing reveal some other color artifacts such as blue color for link ‘home’ in the path line with red hover state of the link, those are basic browser colors, someone obviously forgotten to attach style to that part of content.

    Just for comparison, if you navigate to Discussion Forum you may see the ‘Member log in’ and ‘Lost password’ fields, which do look like they belong to what the designer created as an image for your project.

    There is another section on ‘Text Size’ page: ‘About this site’ which appeared from nowhere and looks like it’s something from a completely different project. One of a sudden the 5th font is being used for the headers in that section, besides the colors are not native here either. Plus, it’s structurally illogical to place pretty important section (it looks more like a Site Map to me) inside of a technical section (Text Size), which itself doesn’t in my opinion belong to the main menu.

    ‘Membership has its advantages’ block in a ‘Member Area’ has alien colors, bad frame, and it’s header is being repeated twice.

    With all that being said there is no consistency in the website design, and I have just mentioned only visual part of it. I could continue with old fashion table based coding, badly structured content, poorly written HTML, non-existing SEO, big cognitive load of the project, but I am beginning to feel that I may be well paid for that kind of analysis. But I believe that what has been already said is a good enough argument.

    Sorry for being a little rough on the edges, I am just sincere.

    With respect,
    Natasha Chernyavskaya

Post a Comment