Question

Topic: Advertising/PR

Commercial Office Rental_how To Advertise

Posted by Anonymous on 4/3/2008 at 10:09 PM ET 250 Points
What: Large commercial office facility in the suburb of Cincinnati.
Goal: Lease remaing portion of new office building.
Background: Company's brand reflects "Great Location", "Great Price" and "Convenience" They have a niche in small, individual offices that are generally 300 sf that rent for $495/month. Utilities included. 1 page lease. Simple. Client adds phone and internet. Imagine a medium size hotel room where you have a in the wall hvac, lights etc. You can have as many sq ft as needed, but generally y in 300 s.f increments. There is a common area of bath/kitchen and conf rooms. Tenants tend to be small business people[attorneys/therapists/mortgage brokers/mfg reps etc. so clearly this is not class A, but nice, clean, functional office space. Generally 3 story buildings with 50K s.f per building.

Question 1:
Need: It is clear that home based businesses in a 5 mile radius move ups are a great target. Suggestions as how to get them interested in this economic time to move up
to our location.

#2. What could the hook be. We can do a short term lease? Package phone and internet free for 3 months? Free moving for new clients?

We have 8 different sites like this that have been very successful, we are looking for fresh, creative and game changing marcom plans.

Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/5/2008 at 10:08 AM Member
    Consider a new niche: coworking (https://wiki.coworking.info).

    Basically, you pool the common services that small businesses need and allow people to buy the additional services (meeting rooms, etc.) as-needed. I don't know if you're building is setup to allow this. The benefit to your customers is that really small businesses benefit (for whom $495/month is too much) and give them a place to create community (which all small businesses need).
  • Posted by saul.dobney on 4/15/2008 at 3:51 AM Accepted
    Home-based to office-based move up is a comparatively big step - increased costs, moving, new furniture. How do you ease the step, how long are your leases, what other services (eg secretarial, photocopying/printing) etc? Can you do something like Regus?

    If you have the space available now, can you become a focus for small business networking groups - find the clubs that exist and offer them free evening meeting space.
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