Know-How Exchange : Advertising/PR

The typical ways. Viral Marketing, PPC marketing, SEO marketing. These are the primary driving forces for most successful online companies.

In addition to the methods listed above (blogs are a great way to go!), maybe you could establish mutally beneficial relationships with entities like banks, etc. that have contact w/ your target market. For example, I've heard of some businesses that organize moves for seniors--you could do some co-marketing there.

A few other options to think about are: starting your own blog (position your company or yourself as the expert and leverage the blog for PR), host informational events, create informational collateral such as "tips" sheets or how-to guides. You could offer them on your own blog and send them to other bloggers as well.

Hi Ernie,

In addition to the methods listed above

1) implement a referral system (a way to encourage your current customers to refer new customers to you) --more on this at John Jantsch's Duct Tape Marketing blog

https://tinyurl.com/4q77fl

2) if you don't already have one, add a free demo or trial of your software to your site

3) partner with other professionals who offer complementary services (such as a trusts and estates lawyer or a life insurance agent). You could do joint marketing, hold informational meetings/seminars, or refer each other to the others' clients

4) Offer a free handbook, checklist or guide to estate planning

Five Ways to Cut Your Estate Tax Bill in Half
How a Forty Five Year Old Can Retire in 10 Years
End Your Money Worries for Good