Question

Topic: Advertising/PR

Prices And Estimates For Home Cleaning

Posted by Anonymous on 4/21/2008 at 11:03 PM ET 500 Points
Hello All,

I have almost everything set...

I have a small amount of clients I clean for now, except prices have never changed and I know for sure that my prices are way under!

I am starting a Home Cleaning Business. I have decided to give my new clients a $25 OFF, 1st time cleaning. I have called around to other cleaning ads in the local newspaper, to get somewhat of an idea to be affordable, yet competitive. But every one's prices are different.

I just want some idea of the going price for small size home, large size, estimates on square footage? I have some ideas, but would like suggestions, or help in anyway possible! :)

I would like to continue to do a good job, but also be affordable at the same time and gain more clients!

Thank you all in advance!

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RESPONSES

  • Posted by CarolBlaha on 4/21/2008 at 11:28 PM Member
    It is good that you shopped your competitors.

    Now, look at your numbers. There is a number than you can offer quality service and make a profit.

    You already by shopping others what the "going" price is. What is YOUR price? Its not just about low price. What are you doing differently that can command more-- or do your clients want just the basics-- and want less?

    I shopped cleaning services awhile ago. I wanted the basics-- and everyone wanted to quote me something-- damn I still dont' know what they were charging me for. I just wanted to come home after a week on the road to a dust free home.

    Point is-- find your niche. who do you want to market to-- and at what price can you be profitable. Be lazar sharp in your focus. You can't and should not be everything to everyone.
  • Posted by Jay Hamilton-Roth on 4/22/2008 at 9:53 AM Accepted
    Carol has given you an idea of where to start focusing your pricing message: provide an easy way for people to figure out how much it'll cost to hire you! Perhaps you have a price per square foot, or a price based on types of rooms (kitchens & bathrooms are more, living rooms less), etc. However, keep the quote simple so people can easily figure out what it'll cost. Your experience calling around and getting prices quotes that are all different is exactly the experience your prospects have having - it's too confusing.

    As for pricing itself, what type of clients do you want? You could focus on making your prices affordable for clients that don't have much money, or you could provide additional higher-end services for clients that have larger homes, vacation homes, valuable artwork, or are environmentally-sensitive to commercial cleaners. Focus on your ideal client, then price based on the value you bring to their needs. If you focus based on price, you're going to attract clients that only care about price.
  • Posted by michael on 4/26/2008 at 12:45 PM Member
    A hundred years ago when I was in college I charged $50 per house. I charged an extra $35 just for the stove.

    How's that?

    Michael
  • Posted by CarolBlaha on 4/27/2008 at 9:16 AM Member
    Good one Michael-- come clean for me!

    Last quote I got was $300 !
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