Question

Topic: Advertising/PR

Exotic Travel To Boomers

Posted by Anonymous on 4/22/2008 at 10:13 PM ET 250 Points
I need to come up with a strategy to market exotic travel to eastern Africa. We are appealing to the boomer generation that live on East & West coasts due to more affluence, disposable income, and free time. I need to develop a strategy of how to market this type of travel to the boomers.
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RESPONSES

  • Posted by CarolBlaha on 4/23/2008 at 9:38 AM Accepted
    Are you interested in marketing with those groups that already market to seniors and single travelers? You can fusion market with those already out there. They not only have ezines, but elaborate print catalogues.

    You can also fusion market with AAA, AARP -- all with great following.

  • Posted by michael on 4/26/2008 at 12:31 PM Accepted
    Are you developing your own or using someone else's program like A&K?

    Without knowing more I'd suggest co-ops with luxury car dealers, marine retailers, hunt clubs, builders etc.

    Michael
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