Know-How Exchange : Advertising/PR

Do an in-store event - promote it with the press -- bring food into the mix - send out invites. Partner up with some sponsors.

I do this stuff every day of the week for the same industry. Since I don't know what market your in I need to know what company your working for and what markets they cover. As long as we're not competitors I'll give you some ideas.

I understand that you want to generate branch traffic but what does the overall marketing of the brand say to potential customers?

Are you the bank that is the most responsible and serious with your money, been around for years, we can be trusted, market leaders? If so, the in-branch activity could be as simple as a program of mini-seminars on responsible financial management for consumers, small business owners, etc.

Or are you the warm, friendly, local bank where all the people behind the counter are part of your community? In which case celebrate local community events in branch - display cakes in the cake competition, and then offer free slices in store; at the appropriate time of the year to celebrate local growers, have huge big baskets of local produce; make a fuss of those local staff with an information board that highlights their achievements - outside of their role in the workplace (i.e. Teller Number One has joined the local choir, Teller Number 2's kids are about to graduate, etc.) - Foster that sense of community by taking down the barriers between staff and customers.

Or are you the bank that becomes a part of people's lifestyle? Help them save for the new car, the holiday, etc. In which case, cross-promote with local dealers, with local fashion outlets, etc., to have demonstrations, competitions and giveaways in branch.

Hope this helps spark a direction.

well m not eagry with anyone

bcos its not the prob that bank is small or bif the prob is how to promote

and we should found a solution

well i hve one idea but mr Levon first u should check ur data base if u hve enough data of the ppl first do something for that like send a mailer or any small kind of the scheme so u will get a gud mouth publicity bcos every one know that mouth publicity is bigger then anything.

2
see whether bank is small or big bank is bank and all the rules are same in any bank right ?? that mean u dont hve anything new

so u should do some publicity stunts like find ur TG first and then make a very gud campaign and launch it

3
find out wats ur compitiers r doing

4
do market research wats ppl want in a bank bcos usually no body is sataisfid with his or her bank find out u will get a grt experience

try this things

Pravesh Sharma
Creative Art Dirctor
[Phone number and email address deleted by staff]