Question

Topic: Advertising/PR

Value Proposition Creative Integration

Posted by Anonymous on 250 Points
My company has done our due diligence identifying our customer value proposition. I am looking for any comments, links or books that identify the best practices for integrating that value proposition into external communications: advertising creative, web etc.

There's quite a bit of info defining value propositions, and identifying how they are developed. But once you have them...what next? Beyond simply "putting it out there."
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