Question
Topic: Advertising/PR
Which News Wire Service Is Best?
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I inherited a Bacon's subscription at my last job and my PR manager was the administrator of it...it cost us roughly $13K/year plus release fees. I can't believe there isn't a more economical plan for a small business to get similar distribution and tracking functionality...but I don't want to sacrifice quality for price.
Oh, and we're a management consulting company (service, not product). We won't do much with consumer market and don't anticipate a lot of ink right away in B2B pubs, but would really like to grow our coverage for our projects (innovative solutions developed for our clients) and principals, etc. Right now, we're only anticipating 1-2 releases per month.
Anyone have strong opinions on what services are best? Worst? Too expensive? Worth every penny? Thanks in advance for the help!