Question

Topic: Advertising/PR

Targeting Hni Investors

Posted by Anonymous on 5/7/2008 at 5:56 AM ET 25 Points
am part of a Financial Services Organization. We are launching a new PMS product targeted at HNI Investors. Can u suggest some innovative PR strategies to reach HNI's

This is urgent
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RESPONSES

  • Posted by CarolBlaha on 5/7/2008 at 8:55 AM Accepted
    If you are going to print advertise, think of where the high net worth individual would read it-- Harvard Buz Review, WSJ, Forbes, Fortune. Many of these catch their eye already looking for investment trends.

    People I know that I'd consider HNI's aren't like me -- a investor who does it all herself. They work with firms setting an annual return goal. As long as they make that number, they consider it done and work on something else. So, really, you have to find the person who is concerned they aren't getting what they should.

    So, finding those in pain-- or getting those who don't know they are in pain and creating it is the issue.

    Can you fusion market with smaller banks who don't have investment departments (other than CD's) and be their virtual PMS? Or law firms?


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