Question

Topic: Advertising/PR

Advertising To 50+ Segment

Posted by Anonymous on 5/12/2008 at 9:27 AM ET 25 Points
Hello,

I recently started a job as a media planner/buyer at a French agency. We have a client that is looking to advertise online to the 50+ segment in the US. However, I don't have all the tools to help me create my plan in the US. (They will invest in it soon.) What sites can you recommend I contact for this campaign to target 50+?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/12/2008 at 9:40 AM Member
    Start with the AARP (https://www.aarp.org/)
  • Posted on 5/12/2008 at 9:43 AM Author
    I've already contact them, and I'm waiting to get in touch with someone about a proposal. However, from what I've read on their website, they have very strict requirements and standards for their advertisers.

    I've looked at ThirdAge.com, Babyboomers.com as well.
  • Posted on 5/12/2008 at 10:40 AM Accepted
    https://www.eons.com/

    Eons.com is the online community for spirited BOOMers who want to explore their passions, keep in touch with friends, connect with interesting people, ...
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