Know-How Exchange : Website Critique

Site looks great -- a couple things that stand out from a quick perusal:
1. On the Vineyards page you should put an alphabet bar A-Z at the top so that the user can click a letter and not have to scroll down the page.
2. On the Vineyards page, I think it would be more user friendly if there wasn't two columns and just a single row.
3. You should put a few 'Click to Top' links on that page because it's long.

I really like how you included pictures of the wine labels.
Hope this helps -- also, I'm getting a 'page cannot be found' message for your link for the TV schedule. Can you let me know when the show is on?

Thanks,

John Greenberg

Maybe a user or member comments section - people enjoy making decisions based off of other's oppinions. So for each wine have comments -- this will create more of a community feel.

I'd suggest making your home page less busy. Too much is moving. The images are competing too much with the text. Make the page fit in a standard size window (not requiring a scroll to see the bottom).

Clicking on WA or WS numbers doesn't describe what they mean (I'm guessing WS = Wine Spectator, for example).

I attempted to purchase some wine, and got the following error:
Server Error in '/' Application.
Runtime Error
Description: An application error occurred on the server. The current custom error settings for this application prevent the details of the application error from being viewed remotely (for security reasons). It could, however, be viewed by browsers running on the local server machine.

Details: To enable the details of this specific error message to be viewable on remote machines, please create a tag within a "web.config" configuration file located in the root directory of the current web application. This [customErrors] tag should then have its "mode" attribute set to "Off".

[!-- Web.Config Configuration File --]

[configuration]
[system.web]
[customErrors mode="Off"/]
[/system.web]
[/configuration]


Notes: The current error page you are seeing can be replaced by a custom error page by modifying the "defaultRedirect" attribute of the application's [customErrors] configuration tag to point to a custom error page URL.

[!-- Web.Config Configuration File --]

[configuration]
[system.web]
[customErrors mode="RemoteOnly" defaultRedirect="mycustompage.htm"/]
[/system.web]
[/configuration]

I agree with Jay Hamilton-Roth. The home page does not have a value proposition (not even a weak one) and the page is overly busy. I am unable to focus on any one concept. Simplify, simplify.

Recent MIT research revealed that you have 1 to 2 seconds in which to capture the visitors attention or they are gone. If you study your visitors average time on site as well as your bounce rate you will find that the business of the page is revealed in the metrics.

I hope this helps.

Regards,

Greg Hill
Trinity Search Engine Marketing