Question

Topic: Advertising/PR

News Wire And Burrell

Posted by Anonymous on 5/15/2008 at 9:42 PM ET 50 Points
We currently use businesswire and Burrel for distribution. We like businesswire, Burrel is okay but we aren't getting any press in larger publications. Any guides or suggestions I can follow to make these two services work for us with an ROI? I assume by calling reporters in our industry? We are lost!
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RESPONSES

  • Posted by Levon on 5/15/2008 at 11:18 PM Accepted
    Staging events and reporting milestones that are significantly newsworthy is the best fit practice for PR. Yes, developing relationships with key news organizations or ones that you can substantially reach is vital to furthering your agenda.

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