Question

Topic: Taglines/Names

Slogan Suggestion For An Advertising Company

Posted by Anonymous on 5/25/2008 at 12:15 PM ET 250 Points
Good day everyone,

We need help in coming up with a catchy, creative and meaningful slogan for our company.

Brief intro:
We're an advertising company who focuses on college marketing, connecting advertisers to students in traditional as well as new and unique advertising platform.

We hope to have a slogan which could convey few of the following message (together possibly)
1) It's a win win for both students and advertisers (advertisers get their msg out to the students and students get gifts, or something beneficial from the advertisers)
2) It should be catch and creative which should appeal to university management as well as advertisers at the same time (We doesn't want a slogan which is too commercial which makes the university management feel that we're on to no good to students but at the same time allow advertisers to know that their able to get their brand messaging out in a unique and novel way)

I think that is about it, as it's my first time posting if I left out any important information I should be posting please do not hesitate to let me know.

Have a nice day and thank you for taking the time in reading this..
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RESPONSES

  • Posted on 5/25/2008 at 10:34 PM Author
    Hello Sir,

    Thank you for dropping by..

    Our company name is "College Marketing Group"

    We're from Australia and all of our advertising platforms doesn't have a unique name as we don't intend to.. just keeping it simple and direct.

    Please let me know if you need further details, thank you once again..

  • Posted on 5/26/2008 at 1:53 AM Author
    I just thought off a silly slogan myself, it goes

    "Connecting you to what you want and what they want, you."

    Does it even make sense? lol..


  • Posted by saul.dobney on 5/26/2008 at 4:00 AM Accepted
    Linking/Connecting sponsors to students

    Business Student partnerships

    Promotions to Students (Student promotions)

    Product sampling to Students

    Campus Campaigns (or Campus Communication Campaigns)
  • Posted on 5/26/2008 at 5:15 AM Member
    Together we create


  • Posted by Jay Hamilton-Roth on 5/26/2008 at 9:50 AM Accepted
    Next Generation Opportunities
    Ride The Next Wave
  • Posted by Frank Hurtte on 5/26/2008 at 11:01 AM Accepted
    The Collegiate Connection - tying student needs to marketing info
  • Posted by mdlugozima on 5/26/2008 at 11:58 AM Member
    You don't have to spell, you just have to sell.


  • Posted on 5/26/2008 at 1:03 PM Author
    Hello everyone,

    Thank you all so much for participating in the brain storming for our company new slogan.

    There's really some good suggestion however we feel it doesn't really appeal to both universities and advertisers at the same time..

    So far majority of the slogans suggested stress more on the advertisers side (which it should) but we doesn't want the Universities feel that we're too commercial. We want the University to feel that we're a company that is beneficial to them (vice versa for advertisers)

    I'm having a hard time coming up something that conveys a message of "It's a win win situation"

    I thought off another silly one myself which goes "Bridging the gap in today's world" but even this doesn't really appeal to the University side..

  • Posted by Jay Hamilton-Roth on 5/27/2008 at 8:57 AM Member
    Why not simply: "Creating Student/Advertiser Win/Win Opportunities"?
  • Posted on 5/27/2008 at 3:04 PM Accepted
    "Much more than an educated guess"
    (this seems a little wordy maybe dump the "much")

    "Present Studies in Marketing"
    Okay I stole this concept from a gazillion punsters & authors....
    Present = Gift,
    Present = Current.
    So it can mean ...
    "Gift Studies" (to students)
    Current Marketing (to advertisers)
    Current Studies (to educators)
    depending on who you are talking to at the time and it connects well with your name. You may even get into the aspects of the word like introduce, offer, exhibit and bestow.

    The bottom line is the tag line can represent different points of view for different groups.

    I am interested in learning more about your business. dbutt646@sc.rr.com

    Good Luck & Good Fun,

    Dennis
  • Posted on 5/29/2008 at 1:12 AM Author
    Thank you everyone for participating, even though I did not find any slogans suggestions that we'll like to go for.. I'll like to reward those who came close and made very good suggestions and advice.

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