Know-How Exchange : Website Critique

Overall the site has good elements.
- you say what you do
- there is a testimonal for credibility
- information is available by drilling down

the only thing I'd suggest changing is removing the sound effects. It's rather distracting and doesn't add value.

the sound effects are a strong negative.. and they are everywhere.

I would change the color of the lower portion to a stronger action color... blue is my favorite

I would normally say your website was a 8/10 but because webdevelopment is part of your business I would expect more (and so would your customers).

I would agree with others, as the sound effect is a bit distracting & not needed.

Your statement under Simplify IT is very vague & I think you need to state more of what you are offering & less about why it's cheaper. Personally, I would be turned off to know you are outsourcing, even though I know EVERYONE these days is. I dont think you need to call that out. If you were offering a lower cost & it was made in the USA, well to me, that's something you announce.

In the About Us section, your last sentence is grammatically incorrect: We have state-of-the-art infrastructure and is equipped with high speed internet connections from premium internet service providers. And again, in this section I think you need to talk more about your company & what you are offering & less about India.

Overall, I like the website but each page needs much better wording, as it come across poorly written, with many incomplete sentences, such as under IT Services: "With the help of modern infrastructure and technical know how."

Hope this helps.

Excellent front page, and there are links there take me to where I would want to go. The look and feel of the site is very nice.

Inside, it is not quite as impressive.

In your question on this site you said you focus on web development. Did you notice that the word web only appears twice on the whole website? One instance was regarding "web hosting companies," not development. The other is in the page title, not on the pages themselves. No synonyms were used in the correct context, either.

Under portfolio, I expected to see some results of your work.
screen shots, links to client sites etc. Instead, there is talk about what you do, without any specifics.

You imply that you have some recruitment software that should work right off the shelf - a link to a demo would be nice.

Tell us what your company has actually done - "We integrated an SAS database with an Exchange server for a 25 million dollar US building services company."

As with many of the sites critiqued here, yours focuses too much on how you do it and not enough on what the customer will get out of it.

Our partner will benefit from our:

* Project experience and execution skills,
* Talent pool of highly skilled software architects, analysts and developers, etc.

What benefits will your partner will receive from you that they may not receive from your competitors? Use specifics - "In a project for a $25 million US company, we were able turn around a database integration project in just two weeks, allowing the company to start their email marketing campaign before the end of the school year."

In IT Services, you have a dense paragraph of text. If you were to break the different services into a bulleted list (or two) I think it would be far more impressive. You still have to be direct about how these services impact the customer.

Finally, your cartoon says "Call me." I expected the phone to ring (not really), or at least a live chat window. Instead I got a regular email contact form. That isn't a bad thing, it just didn't meet expectations. Then on the Contact screen, there is no contact form. There you put a mailto: link.

If you are going to use a contact form, you should take the opportunity to find out some more information about your prospect. A checklist with some of your services (application integration, need a developer, recruitment software, etc.) would allow you to have the right person return the contact, and gather statistics about customer needs and strengths & weaknesses of your marketing efforts.