Question

Topic: Advertising/PR

Adive For Obtaining Endorsements And Sponsorships

Posted by Anonymous on 6/3/2008 at 1:09 PM ET 250 Points
I have Recently formed a company with two other Associates call 2POSH A life style Management company based in NYC. I have numerous contacts within the Entertainment Industry as well as the Banking Industry, which has given companies excitement about sponsoring certain events I have planned in the future. The have been approached by some of these athletes and Entertainers to help them find endorsements/of the field of course as I am not their agent as they feel comfortable with me and my connections into the corporate world. Though I may have certain connections I am venturing into an area I am not totally familiar with and would appreciate the advise of knowledgeable people in this area. I would like your advise as to How to possible approach and arrange some of these endorsements with local businesses..etc. I am also looking to have a launch party event and would appreciate any sponsorship advise as I have a mailing list of over 500 contacts and would be willing to have a company's logo on all promotional material leading up to the event. Thank you for your time and your help
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RESPONSES

  • Posted by CarolBlaha on 6/3/2008 at 7:17 PM Accepted
    I think you'd have to sweeten the pot. Besides the email blast, you should put their logo on any signage, press release etc-- that will significantly add to the number of exposures. You will need a good marketing plan and a good value statement. Remember there is intense competition for sponsorship-- you have to come up with a unique situation to go to the top of the heap.

    since you have connections -- they key to this (and any) sponsorship success is finding a champion that will push the sponsorship through the not so normal channels.
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