Question

Topic: Advertising/PR

Special Campaign

Posted by Anonymous on 6/5/2008 at 5:35 AM ET 125 Points
Am working in a retail company for building materials. Its located in one of GCC and am preparing for Holly month promotion for ramadan would you please help me to find a theme what we can do in ramdan for attracting customers and what will do for a good advertising campaign since our business is so far from this month but still i have to work on this project.
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  • Posted by Jay Hamilton-Roth on 6/6/2008 at 8:47 AM Accepted
    I wouldn't use "Ramadan" in your promotion, since the goal of the holiday is to focus your attention on God, not on worldly activities. If you feel you must, then advertise that you'll donate a large % of your profits during Ramadan to your local charities (since it is a season of sharing).
  • Posted on 6/8/2008 at 4:18 AM Author
    Thank you Jay for your response sure i will take it into regard as am preparing for such a campaign we need to advertise because here in GCC most of the people will spend their times watching TV's or distribution ads for though more than 90% of the comapnies make ads camapign ( as this is a good opportunity to brand the comapny name more).......Thanks for your sharing...
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