Question

Topic: Advertising/PR

Please Critique And Comment^concept

Posted by blossomingideas on 6/19/2008 at 5:05 AM ET 500 Points
Basically it is about:

This is where the mentors and mentees (businesswomen)can come together to share their experiences, challenges and breakthroughs in a relaxed, comfortable and mellow environment... With [tea sponsor] they can calm down, de-stress, enjoy life whilst sorting through problems and finding solutions with a cup of tea; brewing potential and serving a legacy – above the glass ceiling.
It’s about knowledge and the exchange thereof.

1.Inspiration
Who inspires me? What woman in history inspires me and why? What did she do that I could apply to my life? How did she stand out?

2.Significance
What is important to me? What would I try if money were not important? Why? What is stopping me? Am I likely to pursue this dream?

3.Restoration
How do I balance work and family? What can women do to reduce stress and pressure in their hectic lives? How can I improve my health and well being? What do I do to live better? What can one integrate into one’s every day life? Do you have a health ritual to share?

4.Strength
Personal strength’s that lead to success, which of my personal strengths have helped in my development? It’s about building a powerful personal brand. What about strength in numbers?

5.Destiny
It’s about envisioning and creating my destiny – determination?

Knowledge exchange/talks by powerful iconic women who embody these attributes...over tea...(although the talks by powerful iconic women could be an overdone concept?)

I still feel like SOMETHING is missing...we wanted to have an association between the concept,the women and our tea sponsor?The only element I see coming through is the strength...

Do you have any suggestions?
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RESPONSES

  • Posted on 6/19/2008 at 9:25 AM Member
    Hi there -

    I guess I need to understand a little more about what you are doing with your concept and what type of information you are looking for.

    Are you trying to sell this? Is it something you charge women to come to? Are you wanting feedback on features and benefits or just the concept of "tea with a mentor"?

    I guess I'm not really clear on what feedback you want.

    If you provide a little more information, I'm sure we on the boards would be happy to help.

    kris
  • Posted by Jay Hamilton-Roth on 6/19/2008 at 9:31 AM Member
    Reflection: Sitting down over a cup of tea is about sipping, listening, and sharing. A time to reflect over the day, week, month, and life.

    Breathe: A time to slow down and "be", not "do".
  • Posted on 6/19/2008 at 12:49 PM Member
    There is a quote that one of my coworkers has on her cube wall that you might like to borrow for your site... It was said by Eleanor Roosevelt.
    "A woman is like a tea bag. You never know how strong she is until she gets into hot water."
  • Posted on 6/19/2008 at 3:02 PM Member
    Don't know if they'll let this stay up since it refers off to another site.

    This sounds sort of like some of the inspiration/incubator type meetups I have seen especially StartUp Junkie, and Crave. You may want to check out their ideas and events if you haven't done so already.

    Just type StartupJunkie into Google and it will take you there.
  • Posted by blossomingideas on 6/20/2008 at 7:36 AM Author
    Hi Kris and Thinkmor

    Thank you.
    We are not trying to sell the concept although we will need sponsors to get it running.
    We already have a captive audience...these women are members of a business women's club.

    We just recently launched the mentorship program and paired the women.

    The only problem is what's next?
    There is no clear cut program...on how these women will be trained or 'shown the ropes on successful mentoring'.

    How do we make sure they meet at least once a month to share experiences and knowledge? We need a relaxing environment to facilitate this…that extends into a ‘type of’ program.

    With the five steps I was trying to create a 'program guideline'?







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