Question

Topic: Customer Behavior

Level Of Involvement In Purchase Decision

Posted by Anonymous on 6/21/2008 at 9:13 AM ET 125 Points
As we quite well know that the Level of Involvement in purchase decision is basically of 4 major types as Routine Response/Programmed Behavior, Limited Decision Making, Extensive Decision Making/Complex, Impulse buying. My question and dilemma is what category does WHITE BOARD MARKERS (stationery product) fall into?
if somebody can reply me, i 'd be very grateful.
regards
uday kiran
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RESPONSES

  • Posted by Frank Hurtte on 6/21/2008 at 9:23 AM Accepted
    I would say it depends. Here are examples to illustrate:
    Routine - I am a purchasing person buying for a college. I buy 100 markers every month.

    Extensive - I am a consultant. I use markers to earn my living and have discovered one brand can be more easily seen from a distance. I have measured the effect and carefully selected the ones for my needs.

    Impulse - I have a white board rarely use it but see markers on sale near the check out line and say, I think I will buy a pack of new ones.
  • Posted on 6/22/2008 at 7:51 AM Author
    thank you frank, the answer is quite clear.
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