Question

Topic: Customer Behavior

Keeping Customers Engaged After The Launch

Posted by Anonymous on 6/26/2008 at 8:37 AM ET 100 Points
I am holding a seminar for business owners. Disaster recovery, acquisitions etc. It is sponsored by vendors who are interested in generating leads from the participants. How do I facilitate this post-event conversation without coming across like I'm trying to make a sale on their behalf? Part of the reason why the sponsors are interested is because I engage the participants in conversations around the issues these vendors address. Part of the vendors metrics for their participation in the event is how many people showed up and how much in leads was generated after the event.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/26/2008 at 9:15 AM Member
    (Borrowing an idea from Gary) Give them a free lunch (or dinner). During the meal (between courses) each sponsor gets 3 minutes to talk to everyone (alternatively, have a sponsor at each table, and with each course change, the sponsors play musical chairs to visit a different table). During the meal, the sponsors can ask qns and get answers "informally".
  • Posted on 6/26/2008 at 1:49 PM Accepted
    Whether it's free or paid, you need to supply reasons why people should attend. What will they get from the event?


    5 Ways to Keep Your Data Safe?
    Four Key Things You Need to Know Before You Buy Flood Insurance?

    (etc).


    By all means have tables with promotional materials, but don't make that the focus of the event. Nobody wants to sit through a 3-hour sales pitch, there has to be some benefit to registering.
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