Question

Topic: Advertising/PR

How To Establish A Targeting Marketing Campaign

Posted by Anonymous on 6/29/2008 at 1:05 PM ET 250 Points
We have a low budget and would like to partner with an ad agency / marketing firm to create a targeted campaign aimed at high-end botique-type stores. Our product is Custom-label bottled water which these stores would give to their customers as an on-site or take me home gift to create a more pleasant shopping experience and create good will and a strong branding message. The campaign should include a professionally designed marketing package including a pocket folder, inserts, letter etc. and an email campaign with phone follow up. The package should also include samples.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 6/29/2008 at 7:07 PM Accepted
    I think this is a good idea in general, but I agree that at least in the US market this is far from new/unique. Case in point: my weekly cleaning service leaves small bottles of spring water next to the bed with their company name and logo.
  • Posted by matthewmnex on 7/1/2008 at 9:50 PM Accepted
    I agree with all the above comments :)

    Sorry to be a little harsh - Get a new business.

    if any corporate entity wants to give away gifts, they will talk to many suppliers and get quotes. Any supplier can print labels and put them on bottles of water for a client.

    In the end, price and reliability of delivery will win.

    That said, the corporate gift / custom labelling market will always bear fruit if you have a unique gift to offer and a quality service and competitive pricing.

    Good luck with your future endeavours
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)