Question

Topic: Advertising/PR

Ups Whiteboard Commercial Costs

Posted by Anonymous on 7/1/2008 at 3:09 PM ET 125 Points
I am curious if anyone has any idea of the production costs for the UPS whiteboard commercials. I am interested in producing something similar and was curious what they invested. I am guessing it cost a decent amount to license the Postal Service song and most of the other costs incurred are around animation.

Thanks.
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RESPONSES

  • Posted on 7/1/2008 at 4:13 PM Author
    The Postal Service song is the background music in the spot. It's called "Such Great Heights" and was a fairly popular song on alternative radio several years ago. I'm guessing they had to pay a reasonable amount for it.

    https://youtube.com/watch?v=hMOkfI7wCrI

    I'm thinking they were actually more expensive than I expect as they were directed by Errol Morris and visual effects were done by RIOT which is a high end post-production facility. I don't think they were produced completely in-house.
  • Posted on 7/8/2008 at 2:12 PM Member
    Check out using an interactive whiteboard-

    www.interwritelearning.com


    In full disclosure, I know people at this company; but this post isn't meant to be an advertisement.

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