Question

Topic: Advertising/PR

Help With Catchy Headline

Posted by Anonymous on 7/10/2008 at 9:40 AM ET 25 Points
I am writing copy for a product improvement release in the pump industry. The improvement involves increased suction lift which is very important to our customers. I am thinking of something like... This Pump Really Sucks..bus having second thoughts. Any suggestions for clever headlines?

Thanks in advance for your help.

For reference...
Suction Lift - Applied to surface pumps: Vertical distance from the surface of the water in the source, to a pump located above surface pump located above. This distance is limited by physics to around 20 feet at sea level (subtract 1 ft. per 1000 ft. altitude) and should be minimized for best results
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RESPONSES

  • Posted on 7/10/2008 at 10:39 AM Member
    Pump Up the Water (take off of Pump Up the Volume)
  • Posted by Jay Hamilton-Roth on 7/10/2008 at 12:36 PM Member
    Your customers don't really care about suction (the technology) - they care about lift (the benefit). For example, "Do You Need A Bigger Lift?"
  • Posted on 7/11/2008 at 8:29 AM Accepted
    You could just use "Pump Up the Volume" since your pump will increase the volume of water moved.

    Are these pumps used for drainage or for keeping water moving to its usage point, or multiple applications?

    I'd think about the end result of the suction/lift benefit: keeping your basement dry better, increased pressure at the showerhead, or whatever, and create a headline spotlighting that solution to the customer's problem. So, answer the question, "Current pump technology only accomplishes X, but this new technology will allow Y." What is Y? Now write your headline around that.

    Leslie
  • Posted by Wayne Wood on 7/12/2008 at 7:44 PM Accepted
    Suction where it counts

    Muscle in your pump

    Lift your suction game

    The greatest sucker of all time

    Suck it to me

    Would suck the snow of Mt. Everest

    Would suck Lake ? dry in ? Days

    You need great Suck, here it is

    When you need to move water employ the greatest sucker of all
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