Know-How Exchange : E-Marketing

There is no real incentive to sign-up. You have to be explicit with your messages and headlines. Your tagline is great, but so should your copy on your site. It should spell out incentive and opportunity.

Make the website more functional. For example, I clicked on the US flag, which took me to the e-shop which required me to click on the "calling from" popup (again). Clicking on the "calling to" popup produced many choices, some of which aren't clear (there are 11 choices for US-related).

When showing the cards, tell me price/minute and any additional costs (price per connection, pay phone fee, etc.)("fine print").

It's also unclear if you're providing me me a physical card or just downloadable card. If it's downloadable, then I shouldn't have to provide you with any personal details - my credit card should be sufficient. If it's a physical card, then your home page is misleading "start calling immediately".

We are in the age of free web apps and free valuable enriched knowledge. You leverage these incentives by getting people to opt-in to your list. You need to develop a mini-report which compares and breaks down each of the cards and displays which card gives you the best value when calling from country A to country B. The report will have to be non-bias and genuinely help people find the right card wherever they may be at and calling to and from. The report will also have to be quick to read and only viewable by opting into your list. When people opt-in to your list -- you can send them coupons and specials. They become part of your community.