Question

Topic: Advertising/PR

Audio Visual Presentation - Need Creative Ideas!

Posted by Anonymous on 7/11/2008 at 8:32 AM ET 25 Points
I'm not sure if it's right to put this question under this category but well, i really need the help of creative minds...

My unit is a relatively new distribution channel and we're being asked to prepare a presentation with the management people of our mother company as audience. Here's the presentation outline: 1) introduce ourselves and what we do and how we contribute to the mother organization, 2) how we can transfer our knowledge and lay out our strategies, 3) how we can grow the channel exponentially.

We're a team composed of young, dynamic individuals - kinda the opposite of the personalities from our mother company - so instead of the usual powerpoint presentation, i would like for us to do a hip audio-visual presentation complete w/ a cool background music, interviews, etc.

WHAT WOULD BE A GOOD CONCEPT that will tie all of these in? For the opening of the movie, I was thinking of something like maybe a scene from Harry Potter or Narnia where the characters were brought into this "new world" - seeing it for the first time - the "new world" being us, the new distribution channel. I hope you get what i mean...would appreciate if you can suggest some concepts - it could be a popular movie, tv show or whatever....the objective is for them to see that we're not traditional in the way we do things and to get the message across. The AVP should be hip and cool but at the same time, lets them know that we mean business :)

THANKS A LOT IN ADVANCE!!!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/11/2008 at 12:07 PM Accepted
    You might not consider being so radically different in your presentation. The point of your channel is to show how well you can help the rest of the organization. By showcasing your "newness", you risk the possibility of isolating yourself from the rest of the organization.

    Instead, juxtapose the old way with your new approach - with stories. For example, start with a familiar scenario. Then ask the group how they would solve this problem. Now, show what you would do differently and why this approach is better. This will educate them about your approach, and create a forum for discussion.
  • Posted by Tracey on 7/11/2008 at 2:51 PM Accepted
    I have a couple basic suggestions. First, storyboard your presentation before you start creating it in video or PowerPoint or whatever technology you use. Storyboarding will draw out your creativity.

    Seth Godin has a great presentation on "How to Avoid Bad PowerPoint"... google it and you'll find it. For inspiration, you might check out TED.com, which has some ultra-cool presentations available to watch for free. The most recent O'Reilly emerging technology conference also had some cool presentations available for free online -- I'm thinking specifically of one presented on Web 3.0, but I forgot the presenter's name.

    Lastly, this is an obvious one, but start with your objectives, message strategies, then develop your message. (I'm often surprised by how many people go through that process backwards). Hope that helps!
  • Posted by J Geibel on 7/11/2008 at 3:21 PM Accepted
    I have to agree with one of the posters above - if you are too concerned with being "hip" and not as concerned with getting our message across - then it could backfire on you.

    I suggest you find out who will be attending the meeting from the mother company, and ask them how they like to have information presented - and what questions they might have about your new division (kind of marketing 101 - ask the audience)

    If the audience is standard Powerpoint guys - then give them Powerpoints - and save your creativity for a snappy close - you can do a lot with video in 90 seconds - consider it the dessert - the presentation is the meal
  • Posted by StuartA on 7/11/2008 at 7:29 PM Accepted
    Good points about keeping your audience expectations and communication style in mind.

    Importantly, if presenting to senior management, make sure you structure in time for your key team members to personally present some information, or facilitate a discussion/answers.

    Your mother company managers will want to hear from 'you' - the people - not just from a video presentation, no matter how cool it looks.

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