Question

Topic: Career/Training

How Would You Demonstrate That You Are Capable Of Stepping Into An Interim Marketing Manager Vacancy For A Professional Services Firm And Hit The Ground Running?

Posted by Anonymous on 7/27/2004 at 10:35 AM ET 250 Points
It is urgent in need of a solid and competent response for a 2nd interview. Attached is the job description. The role is to cover maternity leave with a handover period. I have left an impression in my first interview- however, the next meeting is with the Managing Director- so I need to perfom exceptionally well. I have been described as a Dynamic Marketer, good outlook, great personality, can-do-attitude. well-experienced. Just need to concentrate on how I would hit the ground running and work effectively during the handover period?

Kind regards,

Rav

Regional Responsibilities:

·Report directly to the Managing Director and oversee the marketing function for the Nottingham and Leicester offices
·Oversee the delivery and implementation of the marketing plan for 04/05
·Maintain budgetary control
·Write and issue local press releases, maintaining the local PR schedule
·Identify editorial opportunities with key target media
·Maintain local press relations alongside the directors/regional spokespeople
·Act as the main point of contact for all advertising enquiries, identify any opportunities for discussion with Managing Director
·Attend quarterly cross-selling seminars, collate leads and distribute for follow-up
·Sign-off artwork in accordance with the brand guidelines
·Attend the bi-monthly Midlands Marketing Group Meetings, take minutes and update on forthcoming initiatives
·Support all service lines on a regional level
·Attendance at seminars (event management is the responsibility of the Marketing Assistant)
·Monitor and track all event follow-up, recording the data as appropriate for regional and national purposes
·Identify and develop joint initiatives with other key professional firms
·Ensure that the region is compliant with the brand guidelines in every respect


National Responsibilities

·Attend the National Professionals Group marketing meetings (bi-monthly) and represent the Midlands Region. Feedback to the region as appropriate
·Collate all the monthly statistics on client wins/losses, referrals etc as required by Group
·Take national responsibility for the Tenon Corporate Finance service line (tbc)
·Collate monthly regional news for inclusion in Your Tenon the national staff newsletter


Type of person

·Someone with a number of years experience in service marketing (professional services not essential)
·Experience of managing a small team
·Understanding of budgets



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RESPONSES

  • Posted by Peter (henna gaijin) on 7/27/2004 at 3:07 PM Accepted
    My thoughts - first is don't go in and start trying to make all these statements about how you meet the requirements. Have the information prepared, but only bring it up if it fits in the conversations. Appearing too eager or trying too hard can kill you.

    Prepare little stories for each area that you can. Follow the Problem-Solution-Result format. What was the problem that you had related to the area, including background info of why it was an issue, what had been tried to fix it, what were the costs of this problem, etc. Then cover what your solution for the problem was. If it was a team solved problem, your part of the solution is what you want to focus on. And then cover the results, preferably in bottom line terms (money saved, time saved, increased sales, etc.).
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