Question

Topic: Customer Behavior

Brand Loyalty In The India Fmcg Market Context

Posted by Anonymous on 7/27/2004 at 3:30 PM ET 250 Points
I am writing a paper on brand loyalty in the India FMCG market context. I am trying to determine the place of brand loyalty in the Inidan FMCG market i.e- are Indian brand loyal or not. I am also trying to determine the factors influencing brand loyalty, identify strategies used to create brand loyalty, factors that lead to the erosion or creation of brand loyalty in India, etc. I would appreciate any feedback from the experts/ members in these areas. There has been very little research done on this topic and any leads/ thoughts/ refrences/etc. provided will be very helpful.
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RESPONSES

  • Posted by bobhogg on 7/28/2004 at 9:32 AM Accepted
    khemkarati...

    Wonder if you had come across this thought-provoking article on the subject you raise from the Hindu Business Line:

    https://www.blonnet.com/catalyst/2002/10/10/stories/2002101000110400.htm

    It has some very practical illustrations of exactly how consumer behaviour might work in FMCG purchases in the Indian market.

    Good luck with your paper.

    Bob
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