Question

Topic: Advertising/PR

Magazine Pr For Pottery Company

Posted by Anonymous on 7/28/2008 at 12:09 PM ET 125 Points
Hello everyone! I'm looking for tips on how to get our products into Home and Garden magazines. We have some exciting new lines this year that we would love to have used in a photo shoot or featured. Should I stick with just a basic press release or send samples, or something different?

We're definitely not at the point where we could afford to pay for regular advertising in these national magazines.

Thanks in advance for your help!
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RESPONSES

  • Posted on 7/28/2008 at 12:28 PM Author
    Thanks for your response. No, we are not yet doing any blogging or comment marketing. I've only been with this company for about two months now. Before I was hired, they had no one solely focused on marketing. The only marketing we do currently is to participate in a few tradeshows.
  • Posted by Levon on 7/28/2008 at 1:44 PM Accepted
    Write an exceptional PR piece and take Amanda up on her offer.
  • Posted on 7/28/2008 at 5:34 PM Author
    As far as the photo shoots go, I was more thinking that it would be beneficial for our image. We're having some trouble being considered in the same class as our competitors even though they sell some of the same products. So I was thinking that if we were utilized in a photo shoot we could use that on our website, i.e. "Seen in Garden Living." More than hoping to push direct sales.
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