Question

Topic: E-Marketing

Looking For An Esp + Enewsletter Provider

Posted by tfennig on 7/28/2008 at 4:37 PM ET 250 Points
I'm in the research phase of looking at how to integrate our email efforts with our eNewsletter, so that we can have single sign on and better track what marketing our customers and prospects are receiving. We want to segment our customer base (to target the emails and the eNewsletter they receive), and possibly even track what electronic communication they receive from us, and eventually integrate this with other online activity (webinar, download a case study or a white paper), and also with offline activity as well, such as if they attended a tradeshow. (How's that for the world's longest sentence?) Do any vendors come to mind--and good resources that I should know about?
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RESPONSES

  • Posted by Levon on 7/28/2008 at 5:31 PM Member
    Looks like you need a few things: an autoresponder service, conferencing company, a few ghost writers. The autoresponding service (and I am not going to endorse any of the services that I have used) will have a newsletter template and reporting capability. The conferencing service will give you the ability to dispatch webinars or virtual events to your list. The writers will help you develop content.
  • Posted by Neil on 7/28/2008 at 9:40 PM Accepted
    I work for the StreamSend Email Marketing service. We offer a free 30-day trial if you want to give us a try. Thanks.
  • Posted by Pepper Blue on 7/29/2008 at 1:00 AM Accepted
    Sounds like you need a marketing automation and lead management application.

    Marketo should be able to help you with everything you need.

    www.marketo.com

    They have an online demo, free demo and free trial.
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