Know-How Exchange : Advertising/PR

My organisation provides training and development that helps service-centred businesses become more effective and competitive. Specialising in trainer training and management development, we have a flexible approach that addresses specific requirements and delivers maximum return on investment.

The business has been operating for 36 years and is a well respected name within the market plan.

Currently we have been under going a period of change and transformation into a provider who can support industry to supports itself through train the trainer programmes but also one who can develop solutions which can have a real impact on business development and growth within the SME.

There is a need to launch a Marketing Campaign which could comprise of an off line as well as a Digital Marketing campaign to highlight these developments and refresh the brand image in the eyes of market.

some of the key objectives we hope that the campaign will:

Promote and Raise profile of the company
Increase brand awareness and philosophy of the organisation
Generate course take up.

Your thoughts, ideas, suggestions of how to reach these segments and which medias and mediums of communication to use are most welcome. we wish to see what is perceived as the most appropriate way of using this campaign to achieve our objectives and your specialist views are valued here.

Many thanks, and think broad - dont be restricted by budget or any other specific details that may be lacking.

Best

Kivaldo