Question

Topic: Advertising/PR

Great Idea But No Idea How To Put Into Report

Posted by rum68br on 8/5/2008 at 8:55 AM ET 125 Points
I have just started in the marketing industry and I have a lot of good ideas on how to promote the company servics and product. I told my boss but he wants it in a report. I am not sure how I should lay the report out. Any help would be greatfully received.
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  • Posted by CarolBlaha on 8/5/2008 at 11:09 AM Accepted
    I will share a simple, 7 step marketing plan. Remember to begin with the end in mind. The end result is to get sales, or?

    1. The purpose of the marketing-- be specific and clear. 2. The benefits of your product or service-- what people really want and how your marketing will tune into the WIIFM, "whats in it for me. 3-- The target audience. 4-- The niche you are going after-- "Positioning is what you do in the mind of the prospect.", 5-- How your plan will reach above, 6--The identity you are creating, what they see in your marketing that builds the relationship that will get them to buy 7--What its going to cost.

    Sell Well and Prosper tm
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