Know-How Exchange : Advertising/PR

Dear bosco,
Your target demographic is likely to cluster. Assuming that India applies a population census to track its population growth, use the latest census data (if available to you) which should contain information on income, age group and demography. Using a geo-demographic targeting strategy, overlay this information on an area map and deliver your message via direct-to-door saturation marketing utilizing an over-sized (5.5" X 17" or larger) door-hanger or a colorful poly-bag with a brochure/information and your game card inside.

The channel is different, innovative, and the creative can't be ignored (is large and hanging from a consumer's door). This media channel will reach the specific geography where your target audience is most likely to reside - again, assuming that the audience with your specific criteria clusters - which in most cases it does.

Good luck!
Mayrah