Question

Topic: Customer Behavior

Ideas For Holiday Fun At Outlet Shopping Center

Posted by Anonymous on 125 Points
I'm really needing some help. I am running on steam. As our holiday season approaches, I'm looking for ideas on how to keep shoppers coming back during the holidays. We have a new center that opened last fall just 2.5 miles from us. As an Outlet Center that is independently owned I don't have the big corp. to back alot of my ideas. I need new materials, and suggestions. Any out there?
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RESPONSES

  • Posted on Accepted
    Here are some possibilities:

    1) Free giftwrapping.
    2) Children's entertainers (experienced child care providers) so that parents have more time to shop.
    3) Every purchase made at your center gets an entry into a drawing for an item of value (e.g., gift certificate).
    4) The ability to check availability/inventory from the internet and then reserve what the shopper wants to be picked up at the center.
    5) Depending upon where you're located, a coupon for $$ off a local hotel so that shoppers can spend more time at your stores.

    Good luck!
  • Posted by Susan Oakes on Accepted
    Some ideas for you :

    1. Have all the stores in your centre involved and run a promotion with special offers per store or a hourly prize promotion with the stores donating the prizes
    2. If the stores have a database get them to do a mail out to alert their customers of the promotion and specials
    3. Contact local media and run PR
    4. See if you can get sports stars or personalities to appear to sign autographs etc.
  • Posted by Chris Blackman on Accepted
    1. Valet Parking
    2. Car park shuttle buses
    3. Shops give coupons with purchases for free coffee/drinks at cafe
    4. Child Care Centre (with proper sign-in/sign-out processes, city registered, etc)
    5. 30-day Best Price Guarantee
    6. CRM via Outlet Mall website for offers of interest (ask shoppers to register for the products of most interest.
    7. Website virtual tour and videos of each store with best offers updated monthly
  • Posted by Jay Hamilton-Roth on Accepted
    Free delivery on purchases (over $X) to your home (more hands free to shop and hold children's hands)

    Gifting Experts. Make a free appointment, tell them your needs/budget, and have them tell which stores/products are "best fit". Ideally, have them walk through the shopping center with customer.

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