Know-How Exchange : Advertising/PR

Hi all,

We are promoting a mobile application which can be used as a city guide or any other [mobile] information portal. When the customer requests it, the portal sits locally on the consumer's mobile phone and so secures local real-estate on the handset for the brand, and also encourages repeat usage. We have found that it is useful as a value-add for some brands or in some cases it has been used to compliment a larger digital marketing campaign.

We typically distribute through the major agencies in Australia, but are looking to find similar partners internationally. Can anyone advise a good channel to use to communicate with this market? Are there suitable PR agencies set up to help with this? Are there particular methods i should employ to help raise our profile to the correct individuals in the key international markets?

Thank you in advance of any assistance you can offer.

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