Career/Training - Direct Marketing from Anonymous: MarketingProfs Question 25435

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Topic: Career/Training

Direct Marketing

Posted by Anonymous on 8/31/2008 at 10:50 PM ET 250 Points

I need a detailed structured process (step by step) for a direct marketing plan. Please help to give me an internationally standardized outline process to follow up

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Posted on 8/31/2008 at 10:53 PM Author

My question is normal one for anybody to start with this field. Of course there many be some several answers since direct marketing is used for many aspects from B2B and B2C, but I hope I can learn some specific process to apply to variable clients in my porfolio.
Posted by Jay Hamilton-Roth on 9/1/2008 at 9:05 AM Accepted

Here are some articles to get you started:
https://articles.mplans.com/index.php/strategies-for-direct-marketing/
https://www.infotoday.com/mls/jun99/how-to.htm
https://www.microsoft.com/smallbusiness/resources/marketing/advertising-bra...
https://www.ana.net/careers/trainingcourse/CD205
https://www.paloalto.com/sample_marketing_plans/direct_mail_shipping_market...
Posted on 9/1/2008 at 12:51 PM Accepted

Your question is too broad for a concise answer. Here's a book that covers all the basics. https://www.nmoa.org/directmarketingtoolkit/
Posted by babbsela on 9/1/2008 at 3:22 PM Accepted

It's impossible to put together a proper plan without some basic information. What is your product? Who is your target customer?
Posted by SRyan ;] on 9/10/2008 at 4:41 AM Accepted

MarketingProf produced a ten-part online seminar series on direct marketing. Each seminar lasts 90 minutes.

Look for the "Crash Course" topics here if you're interested.

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