Question

Topic: Advertising/PR

Financial Advisor Marketing To Physicians

Posted by Anonymous on 9/11/2008 at 12:41 PM ET 25 Points
We would like to start marketing to local physicians and everything I read says how hard it is to tap into that field- does anyone have any suggestions??
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RESPONSES

  • Posted by CarolBlaha on 9/11/2008 at 12:46 PM Accepted
    I don't believe they are hard to get to. You just have to have a relevant message. You also have to have the right verbage. When I started marketing to physicians I made the mistake of using the same words-- for example, they aren't trying to get more "clients' but "patients".
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