Question
Topic: Advertising/PR
Ad Network... Rep Firm... Or Both?
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I've got a startup music search engine called NewTunes.com. We're looking to draw revenue mainly from advertising. It seems to me an advertising network would more quickly yield ad revenue, but the ads may not be relevant to our target. A rep firm's ads would be more targeted, but harder to come by.
Does anyone have experience using one or the other? Also, can anyone recommend an ad network or rep firm that works with the entertainment (more specifically, music) category?
Thanks, Jon