Know-How Exchange : Advertising/PR

I'd first suggest improving your leaflet copy (and website copy, which you have, right?). Work on increasing your conversion rate before increasing your volume of leaflet drops. Split test your copy: drop 500 leaflets with one headline and 500 with a different one. Have different contact/email addresses for each so you'll know which headline got their attention. Measure, and continue to replace the lower performing leaflet. Then, increase the drop.

The same approach should be used for ads in Craigslist and other online/print media/PPC.

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There’s quite a difference between a home-run business and an MLM or internet based MLM business which depends on your ability to recruit further re-sellers in order for you to enjoy the financial rewards advertised.

With your electricity supply franchise, how many end users do you need to sell to and at what rate of remuneration, for you to be able to make a decent living out of it?

Do you need to start finding potential re-sellers for your franchise in order to reap the rewards advertised when you signed up?

Basically, if you can make an acceptable profit from selling to end-users, brought in through whatever marketing tactics you adopt, then you have a chance of building a successful business.

If on the other hand, you are exhorted to recruit 2 or 5 or 10 or 20 other customers who will themselves become re-sellers and pay you an over-ride or affiliate fee, than you are into the geometric nonsense that is MLM maths.

Basically, the planet runs out of an adequate number of prospects well before you are likely to see a return on your investment and the product, be it electricity or tea or wine or herbs or magic-healing-discs is there to give your business something to trade in rather than being a valued product or service which people want to buy, use or own.

The latest craze is Internet marketing Ventures where the product is training. I’ve written about this before, but the key thing to realise is that the product being traded is irrelevant to the business model. It exists only to legitimise a pyramid scheme which would otherwise be deemed an illegal lottery. The training business is a real gas! You pay someone to train you in web secrets so that you can sell them on by training further people. Your sell training which teaches people how to sell training which teaches people to sell training---- and so on. There is no end product as you are always selling training to people who want you to show them how to sell to people---- !!

If your model works on, say signing up 20 energy accounts a week with a commission of, say, £50 each, then, if you can hit those figures, you will earn £52,000 a year less marketing costs, which is quite reasonable.

If on the other hand, you are expected to appoint anything from 2 to 20 new re-sellers a week, then your model is doomed to have around 82% of the participants lose money before it collapses, probably including you, because you won’t be no 2 in someone’s downline, matrix or pyramid. You have no visibility of the layers above you, so you are probably one of 64,000,000 saps who think that they will become wealthy on this “business” opportunity.

I will be developing some further insights into the Internet Money Making Schemes and the 2008 flavours of MLM (See my last question posted here) and if you’d like to share your experiences please get in contact. That is if the Inter-Web Millionaire’s baseball-bat wielding security teams don’t cross the pond and get me to shut up first!

Steve Alker
Xspirt

Dear energywholesaler,

I am very much interested to learn more.

It is hard to offer any meaningful advise based on the very little information that you have provided.

There are a million and one ideas that can be employed but it all depends on the market and the product + the business model.

Please provide a link to your web sire so that we can get an idea of exactly what you are selling and also provide some idea of the size of your catchment area. Are you selling nationally or just county wide?

If the latter - then you need a very localised approach to your marketing but if the former than internet marketing can work fro you.

BTW adsense may not be too effective for your needs but adwords is a very powerful tool if used correctly.

Please post more here or drop me a line matthewanxa at gmail dot com

Thank you,

Matthew