Question

Topic: Advertising/PR

International Sales Experiences Wanted!4 Begginer

Posted by Anonymous on 9/21/2008 at 7:07 AM ET 125 Points
Hi all,
I have just got a job to advertise and sale advertising space in golf magazine. My problem is that this magazine is czech and I have to get UK golf courses to want to advertise their golf courses in this magazines! I have no experiences what so ever!What is absolutely essential for me is how to tell the people and make them to want to advertise. The main point of mine would be that Czech rep. is at the moment one of the european country with a huge amount of golf courses and the golf culture here is huge people just love it and love to travel anywhere to golf! The name of the magazine is GOLF VACATIONS so it is obvious what is it about therefore I would just like to know if someone has some experiences in such a field. The help I am asking for is that if anyone would be willing to give me anymore advices how to convince the golf course to advertise I would be extremely greatful. With all my thanks Johana
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/21/2008 at 9:07 AM Accepted
    I'd start with numbers: how many of your readers in the last 3/6/12 months have traveled outside of the country to play golf? What were their destinations? What time of year? How long did they stay? Did they return?

    Armed with actual responses, you can show potential ROI for the golf courses (players wouldn't necessarily just find the golf course via your magazine).
  • Posted by Lazenby on 9/21/2008 at 12:03 PM Accepted
    I would add to my esteemed colleague's comments. First, you need to understand the number of golfers in the country and average holes per year. Second you need to determine the socio/economic demographic of the market. Thirdly, you need to understand if they "will" travel to play golf.

    I would also add that I think you have to look broader than simply golf coerces advertising in the magazine. There are travel agencies that focus on this type of sport vacation in the UK/Ireland. I would encourage you to find some partnerships with them.

    Lastly, you need to get in touch with some of the community organizations who help drive these ideas in the countries you want to target. They can get you in touch with the hotels, restaurants, festivals (great family tie-in opportunity) and other important local groups which can help advertise or organize.

    Wish you the best, there are examples out there which you can find, google hilton head golf vacations and you will see what i mean. Additionally and this is a key point think of everyone who has something to gain from a person and secondly a family traveling for a golf vacation. Prioritize them and that is your target group for advertising.

    Best of luck - clint
  • Posted on 9/30/2008 at 5:09 AM Author
    Thank you very much!Can I actually stay in touch with you?It would help me so much and I would not be as terrified to do stuff :)
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