Question

Topic: Advertising/PR

Word-of-mouth Marketing On Blogs Using Giveaways

Posted by Anonymous on 9/25/2008 at 12:18 PM ET 250 Points
I'm looking for marketers who I can partner with for blog giveaways. These marketers would provide a product (free of charge) that will be given away to our readers. In exchange for the free product, we will write a product review on our blog, manage the giveaway contest, and post our product reviews on various social bookmarking web sites. Where would I find marketers who are interested in this type of marketing strategy?
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RESPONSES

  • Posted on 9/25/2008 at 1:23 PM Accepted
    Make sure your blog has a strong, active reader base and shows up well in search engines so the marketers who are interested in this type of thing will think you're worth it. Most blogs I've seen do this successfully had an average of 50-100 comments per day. You'll also want to make sure your readers would be okay with this type of advertising-- some may resent it, and you might lose readers.
    Do you have ads on your page? You should probably ask those companies first, and similar companies whose content-targeted ads might appear on your page.
  • Posted by jcasalou on 9/25/2008 at 3:48 PM Accepted
    Depending on the content of your blog you would most likely seek out companies that would interest your reader. What is your blog about and does it receive a high volume of daily traffic?
  • Posted by babbsela on 9/26/2008 at 12:25 AM Accepted
    What is your blog about? Who reads it? How many people read it? Without knowing what your blog is about, and who its target market is, it is very difficult to make any quality recommendations.
  • Posted by Jay Hamilton-Roth on 9/26/2008 at 9:21 AM Accepted
    You might put a request out on HARO (https://www.helpareporter.com/)
  • Posted on 9/26/2008 at 1:49 PM Accepted
    I think you are doing it right now.

    We work in the gardening industry and often have products you can use for a giveaway -- if you are reaching our market.

    Let me know who you are targeting and maybe we can help.
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