Question

Topic: Customer Behavior

How Much Does Flower Power Drive Buying Decision?

Posted by Anonymous on 9/29/2008 at 8:26 AM ET 125 Points
Summer's over and football season has begun. Your garden is just about finished.

So think back, if you would, when you were planning and planting your garden this year. Did you go to the garden center with a professional landscape plan in hand? Or did you select the plants based on a color scheme already in play in the garden? Or maybe you saw a picture in a magazine or newspaper article. Or was it simply an impulse buy driven by the color of the flowers in bloom?

Would love to know what drives you to buy in the garden center????
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/29/2008 at 9:06 AM Accepted
    I mostly went looking for specific plants (mostly vegetables). On other trips, I went looking for inspiration, looking around at the plants for an idea of something I'd like to have.
  • Posted by Mikee on 9/29/2008 at 11:06 AM Accepted
    We used to always go to the garden center in the spring and look for plants that we like. This caused the problem of having a beautiful spring garden, but a lack luster late summer/fall garden. We then had plans drawn up empahsizing staggering the flowering seaon. Our garden has much more year round appeal. If you can encourage people to get a plan done their garden will probably be better planned from a blooming stand point.

    Mike
  • Posted by steven.alker on 9/29/2008 at 5:17 PM Accepted
    Dear Susan

    Desperation, driven by ignorance and urgency to get something which Lady Alker wants but has not specified with any degree of botanical accuracy.

    This is tinged by the fear of offending Higgs, the Gardener. Higgs is a BSc Physics drop-out but he is as touchy as any old yokel about having us interfere with his patch.

    I’m hoping that the discovery of a particle (The Higgs Boson) sort-of named after him at the LHC in Geneva will tickle him and make personal plant shopping less nerve wracking!

    Steve

    Xspirt
  • Posted by jcmedinave on 9/30/2008 at 11:17 AM Accepted
    The decision is always a mix between rational thoughts and emotional feelings.

    Rational: tradition, information, price, experience, recommendation,...
    Emotional: feeling, sense of color, smell, hapiness, ...
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